social networking, fundraising and christian stewardship

I read this essay on Memorial Day weekend. It is about Obama's remarkable fundraising over the past months. It is worth reading by any Christian leader, for it describes a method that churches and ministries can learn from, particularly the relationship between social networking and fundraising (something we have known about in a pre-digital age) as it is practiced in a digital era, among people who do not have accumulated financial resources.

Read it all.